Gucci at MFW

Frida Giannini, Creative Director of Gucci, has indicated a move away from the brand’s traditional black attire in their newest collection, saying that she wanted  ‘a new palette and clean lines’ from their most recent AW14 collection.With a more optimistic, youthful edge, we can clearly see that this has been achieved in the sugary sweet pastel shades and shorter A-Line skirts and dresses that was showcased earlier on today in Milan. With soft pastel hues we saw fluffy shearling coats, double breasted trench coats and adorable, high-waisted A-line skirts in an array of metallic and matte pastel shades.  Contrasted against this were darker, more autumnal, shades of olive green and deep red, as well as the obvious appearance of snakeskin, in youthful shades of yellow and blue, printed on both silk blouses as well as knee high, patent leather boots. Despite feminine colours, youthful prints and soft, luxurious textures, this collection aims to represent the modern Gucci woman, albeit with a 60’s edge.