Living in a profit driven society means it is refreshing to find brand names who, not only donate to charity, but help raise awareness of certain issues. Fashion is an especially powerful tool when influential fashion houses use their creativity and unique designs to create collections that speak volumes about the issues in society. The most recent collaboration that we have seen across the SS14 catwalks is between Kenzo and The Blue Marine Foundation, a charity who aim to create sustainable fishing, marine reserves and therefore protect 10 per cent of the world’s oceans by 2020. Kenzo’s Carol Lim and Humberto Leon have said they are ‘extremely excited about this long-term partnership’ and, although they reviewed many different charities they would like to work with, they believe working with The Blue Marine Foundation was a ‘perfect match’. As you may have seen on their SS14 catwalk show and campaign there were major hints towards the ocean and sustainability of sea life with strong messages such as ‘No Fish, No Nothing’ and water inspired prints across their collection. It may not seem hugely influential, but just think, Kenzo have a huge fashion following and the impact they can have upon the minds of the youth of today is of huge importance.